Best
of the 2008 PGA Showby Dr Barry Lotz*
Best
of the 2008 PGA Show The event
this year, again, was an ode to the creativity and innovation of those who love
golf, are continually searching for the perfect club, and for the best way to
become a scratch golfer.
In attending a PGA Show and
identifying the best products, one faces a major hurdle – having enough time to
visit and talk with the inventors and sales teams. This year the Show organizers
scheduled both a demo day for retailers and club manufacturers, as well as an
indoor testing area. Both were extremely well attended.
The Show was alive and the “vibe” was
palpable. With over 1,250 exhibitors and close to 45,000 attendees, the
convention floor was filled for three days solid.
Top participating golf manufacturers
included: Adidas, Fairway and Greene, Callaway Golf, Club Car, Full Swing Golf,
Nike Golf, Sport-Haley, Tour Edge, Wilson Golf, Nickent and Yonex, to name just
a few. Both Titleist and PING had a presence this year though on a much smaller
scale, with Titleist having their Performance Lab and PING a fitting truck, both
were extremely busy.
The hottest trend in the industry
right now, allows golfers to be fitted with multiple shafts and interchangeable
heads. While this allows the retailer and club fitter tremendous savings in demo
club costs by being able to swap shafts in an instant, the result is information
overload for the consumer. It is simply a tool to help in custom fitting that
has existed previously, except now the USGA allows these shafts to be used in
play. And, both Nickent and Callaway are using their standard heads rather than
specifically designed heads to match these shafts, which makes no sense
whatsoever.
This new system is geared mainly for
tinkerers and savvy technically orientated golfers who have mucho disposable
dollars, as these new sets are expensive! Rest assured, Tour players are not
using this system.
I personally have yet to be convinced
that a shaft with an attachment is going to play the same as one without. And,
until there is a standard attachment for all manufacturers, I am not convinced
that this trend will be around for too long. As I was taught at business school,
businesses do not create markets, markets create businesses and there is
definitely not a significant market for this product presently or in the
foreseeable future.
Technology continues to thrive in the
golf domain. Whether it is drivers, putters, irons, balls or shoes, advances in
designs and materials continue and new products are being introduced almost
monthly.
The inaugural Golf in China Forum
gave the Show a global flavor, while numerous fashion shows added pizzazz to the
proceedings.
Hybrids are still the star of this
year’s show in hard goods, as performance fabrics are in the soft goods.
As easy-to-hit hybrids have replaced
hard-to-hit long irons in the bags of many golfers, retail golf shops have been
the big beneficiaries. The hybrid revolution has given birth to an entirely new
category of individual-club sales, producing lucrative revenue streams for
on-course and off-course retailers from coast to coast, as golfers replace an
$80 to $100 long iron with a $150–$250 utility club or two.
In fact, when it comes to individual
club sales, hybrids have surpassed putters in many retail stores as top sellers,
checking in just behind drivers as the No. 1 revenue producer.
The following products are the best of the
Show:
Amongst
hybrids that will be on retailers shelves shortly are Tour Edge’s new Exotics
XCG Hybrid, Nickent 4DX UT Hybrid and Wilson’s new FYbrid series.
It can safely be said that Tour Edge,
Nickent and Wilson simply are making the best of all the hybrids currently
available and tested. TaylorMade, Callaway and PING closely follow them.
A strong statement indeed, yet
undoubtedly the feel and distance of the Exotics are second-to-none in this
product category. Plus, with their moveable weight technology, dialing in your
desired trajectory is a cinch and as close to a custom made hybrid as there is
on the market.
TaylorMade
Burner Driver
The leader in the field of drivers,
bar none, TaylorMade continues to innovate and bring products to market that
both Tour pros the consumers both need and desire. A great combination!
Following the enormous success of the
r7 Series and the recent Burner, the newest addition to the best selling line
will be the TP Burner, which should probably be another big success for
TaylorMade.
Like the Burner driver, the Tour
Burner driver is targeted at any player who wants a modern, powerful driver that
he can swing fast and launch long.
The Tour Burner features a look that
calls to mind “new geometry” and which is functional as well as eye-catching.
What gives Tour Burner its distinct appearance is TaylorMade’s new Dual Crown
technology, wherein the crown is dramatically smaller in diameter than the sole.
The Tour Burner’s address footprint is large and confidence-building, thanks to
the large sole. Players who take comfort in seeing an expansive and
powerful-looking club head behind the ball at address will love Tour Burner.
Its Dual Crown technology permits a
smaller crown that’s 5 grams lighter (17%) than the Burner driver’s crown. The
redistribution of that saved weight, in conjunction with the head’s innovative
shape, allowed TaylorMade engineers to position the CG exceptionally low within
the club head.
The Tour Burner is extremely
forgiving on off-center hits. Its MOI measures 5100; that combined with its
Inverted Cone clubface technology, make it extremely stable and forgiving on
off-center hits. That allows Tour Burner to deliver longer, straighter shots
more often, even when you miss the center of the clubface.
As with the Burner and r7 SuperQuad
drivers, the new Tour Burner delivers high “effective MOI,” referred to by
TaylorMade as “eMOI.” Their definition of eMOI being “The positive influence on
ball speed on off-center hits that’s exerted by the combined effects of a
driver’s MOI and clubface technology (versus constant-thickness clubfaces).
The eMOI in the majority of
TaylorMade’s drivers is dramatically and substantially higher, and more valuable
in terms of its affect on ball speed, than MOI alone, owing to the benefits of
TaylorMade’s patented Inverted Cone Technology.”
The Tour Burner also features
SuperFast technology that includes the SuperFast 60-gram shaft and an
ultra-light grip, which help make Tour Burner extremely light to promote faster
swing speed for faster ball speed and increased distance.
$499
www.taylormadegolf.com
Available March 15.
Tour Edge Exotics XCG Driver
The XCG is an engineering breakthrough that combines a magnesium crown that is
twice as light as typical titanium crowns with a heavier hyper-steel body and a
titanium cupped face. According to Tour Edge, that combination moves more weight
lower and to the rear of the sole than is possible from any current driver on
the market. The result, XCG, produces very little spin and a high moment of
inertia for longer drives.
The XCG has the fastest ball speed and lowest spin rates I’ve seen in awhile.
Not to mention, phenomenal feel, performance and distance. It’s just a fantastic
product.
The material’s flexibility allows the XCG crown and neck to absorb more shock on
contact, producing a smooth, powerful feeling at impact.
The club’s hyper steel sole creates a super-high moment of inertia, reducing
club head twisting on even the most off-center hits. This high MOI can make the
difference between the first cut of rough and the fairway, or even between being
OB and in play.
The XCG delivers with an X-Quad ultra-light shaft from Graphite Design. The
X-Quad’s four-way interweave technology creates a responsive tip, improved
stability, and precise control.
The combination of magnesium, steel, and titanium will vault the Exotic’s XCG
driver to the forefront of the golf industry.
$399
www.touredgegolf.com
Wilson FYbrid Fairway Utilities
I am happy to report that the mission
that Wilson set out to accomplish, that of developing a FYbrid family of fairway
utility clubs to eradicate confusion in the long game and also to provide
consistent gaps between clubs, has been accomplished more than satisfactorily.
They have developed clubs that result
in the same confidence and consistent results on long shots, as with short game
irons. You will be amazed when you know precisely how far you hit each shot with
each club. You will probably just need a combination of two to six clubs based
on your ability to generate club head speed and trajectory height off fairway
woods.
By effectively combining fairway
woods and hybrids into a single family, the FYbrid system eliminates the
redundancy of more than twelve traditional clubs by offering six clubs that
cover the long distance needs between the driver and six iron.
The clubs set up so well, feel
absolutely powerful, and when one consistently gets the ball to where it was
aimed. A lower score will put a huge grin on your face! The UST V2 shaft is
phenomenal and makes these clubs perform unbelievably well.
I highly recommend that any golfer
with a handicap of 10 or higher should investigate these six clubs.
$149 per club
www.wilsongolf.com
The Nickent 4DX UT is a
fairway wood replacement club designed to give you more spin
and a higher trajectory (ball flight). The 4DX UT has a wider body and a longer
shaft to match the look and feel of a fairway wood, while offering the
playability benefits of a hybrid.
The 4DX has been injected with
elastomer for a more solid and lively feel at impact, as well as having its
center of gravity moved back using tungsten weights. Its head has brazed
titanium and stainless steel for head stability.
As with the Wilson Fybrid, a UST
shaft complements this club. This club plays solid and has an extremely
attractive black-green-chrome color scheme to boot.
Nickent continues to gain market share both on Tour and at the retail level.
$199
www.nickentgolf.com
Crocs Golf
Shoe. An extremely busy booth was the Crocs/Bite Footwear booth where the
new Crocs golf shoe was introduced. I already own 4 pairs of crocs as I find
them to be extremely comfortable.
The golf Crocs look like regular
Crocs, just with cleatsand have a stronger support system at the ankles - they
are extremely comfortable. The Croc’s best features, the orthotic foot bed and
advanced toe-box ventilation system make this golf shoe that much more
comfortable than regular golf shoes. Just remember not to wear them in wet
conditions, as they are rather well ventilated!
$39.99 www.crocs.com
Max Benjamin Mini Cigar Bag
This is an ideal and impressive gift. Whether it is for a charity event,
corporate gift or for personal use, this bag is perfect for the golfer who wants
to take a small portable case with their whisky and favorite cigars anywhere
they want to go. It is well made and fashionable and always a conversation
piece.
The Mini Cigar bar is made from fine
leather and has three compartments inside the bag, each one large enough to hold
a bottle of your favorite beverage. Included with the bag are a cedar lined
leather cylindrical humidor, 4 stackable acrylic glasses, and a jet style cigar
lighter.
$295
www.maxbenjamin.com
Daphne’s Head Covers
This 25-year-old family business is
doing a rip-roaring business in the custom head cover arena. These head covers
are not only well designed, but also their quality and attention to detail is
superb.
Each animal is fully lined and
elasticized to ensure a secure fit on your clubs. Each animal is guaranteed for
life. Inside the label you will find their factory phone number. Rest assured,
that if you should have any problems with your head cover, and the manufacturer
will fix it pronto.
The latest model is the Hippo Heads & Tails , which fits on two clubs, a 460cc
driver and a fairway wood or hybrid. Also, the Gorilla model for hybrids is very
cool!
$25.99
www.daphnesheadcovers.com
Trion: Z Pallette Mag-Titan Bracelet.
Following its
highly successful and most prominently featured Dual Loop Magnetic bracelets,
the MagTitan Palette is the more simple, dressy and definitely longer lasting
version of the Trion:Z models.
It consists of two medical-grade
magnets in a patented Alternating North-South Polarity Orientation (ANSPO) for
magnetic field flow and penetration far beyond traditional magnetic bracelets.
The clean lines of the Titanium band
are complemented with a touch of color with its smart cloisonné accent. I
personally wear both the Dual Loop and Mag-Titan together – double the boost!
$149 www.trionz.com
Putters by Fisher, Yes Golf, Heavy
Putter and TaylorMade attracted intense interest. These four great new
putters were at the Show and they will definitely help improve your putting:
The TaylorMade Monza Rossa Spider
putter is already becoming a cause celebre on Tour. In its first week of
introduction 12 Tour players were using them, and lo and behold, J.B. Holmes got
TaylorMade its first victory with the Spider at the FBR Tournament in Phoenix.
Simply put, the Spider has a high MOI,
similar to the PING Doc 13, but also has TaylorMade’s famous MWT Moveable Weight
Technology and AGSI Insert.
The Spider putter rolls the ball
superbly, especially well with the AGSI insert. The Spider’s two Movable Weight
Technology (MWT) ports give the player the option to easily change weight in the
rear for customized control and feel. The Monza Spider’s high MOI helps it to
deliver extremely consistent distance results on off-center hits, so that
instead of coming up short, often times the ball reaches the hole.
$240
www.taylormadegolf.com
Heavy Putter’s new A-3M is one of the best long putters to hit the
market. If you prefer a 48 – 50 inch
putter, the A-3M personifies what a well-balanced, great feeling putter this is
to use.
The A3-M is a blade style putter with
a heel bent shaft. It has a
non-reflective gray matte finish that keeps players focused on the ball and not
distractions often picked up by shinier putters.
Long putters are available between
43” – 52” and come with a standard lie angle of 78*, which can be adjusted +/-
2*. The general Heavy Putter theory of engaging larger more stable muscles to
create a more consistent pendulum stroke remains the same, however, the head is
50 grams heavier than the standard HP matte series to counter-balance the
additional weight of the longer shaft. Also important to note is that these are
custom built putters and are available with a slight surcharge.
The mid/long tip weight kit (not
included with purchase) has two copper tungsten tip weights (70g) that make the
putter head 500 grams (from its standard 525 grams) and two heavy tungsten tip
weights (120g) that make the putter head 550 grams. The interchangeable weights
allow the golfer to customize his/her release point of the stroke by lowering or
raising the balance point of the mid/long putter.
$249.95. Tip weight kit is $50.00 through
www.heavyputter.com
Fisher Talon Tour Series TS-2H RFP Putter
The Fisher Talon Tour Series RFP
(Four Speed Reversible Face Plate Technology) putters builds on
Fishers
line of 4 Speed Technology. These are the worlds first 4 speed putters offering
4-patented Kevflex polymer inserts for custom feel and speed control enabling
the user to dial in their feel and speed control based on playing conditions or
personal preference.
The Talon TS-RFP putter, shown in the
photo, is designed with increased head weights and a mid-sized putter grip to
help stabilize the putting stroke. The heavier head weight and larger grip both
contribute to a better putting stroke by quieting the smaller muscles in the
hands and wrist and engaging the larger muscles of the arms and shoulders
creating a more repeatable, smooth pendulum stroke.
The TS-2H comes with a zippered Plate
Kit, tool and deluxe head cover. The TS-2H is face balanced with 3.5 degrees of
loft; 71-degree lie angle and 470 gram head weight.
$299.95
www.fishergolf.com
YES! Golf’s new Donna Putter
I can remember when this company had
one of the smallest booths at the Show.
Not anymore. YES! Is extremely popular on all the Tours worldwide. Their
C-Groove technology works remarkably well.
This face balanced hybrid putter, a
cross between a mallet and a cavity back blade, is composed of two different
materials. The face is made of aviation grade aluminum and the body is made of
304 stainless steel. The combination of a lightface and heavy back generates a
high MOI and a 355-gram head weight.
The heel-toe balance makes it a very
forgiving putter. The full offset shaft features a double bend and the cavity of
the putter head has a single alignment line.
$249.99
www.yesgolf.com
SkyGolf’s SkyCaddie GPS SG5.
Still the market leader in hand held
GPS range finders! The new model, the SG5, is ideal for golfers who prefer the
simplicity of reading the distance to the green from anywhere on the hole in
large, easy to read numbers and a large color display and long-lasting
rechargeable battery.
SkyGolf’s advanced GPS with its
patented IntelliGreen technology is integrated with the very best Swiss
engineering to provide unmatched reliability. Golfers can measure the full depth
and shape of the green from any angle of approach and shows distances for all
targets and hazards on any of SkyGolf’s more than 17,000 professionally mapped
courses.
$430
www.skygolfgps.com
As for
drivers, TaylorMade’s new Burner drivers will again prove to be the
dominant market leader in this category, as will Adam’s IXD driver.
Callaway’s new balls, the Callaway
i and Callaway ix, and TaylorMade’s Red & Black were the buzz at the Show.
Both companies are offering improved performance and feel. They are excellent
balls as evidenced by the usage on the PGA Tour since their introduction.
Visit www.taylormadegolf.com and
www.callawaygolf.com
for additional information.
The Medicus 460cc Driver
With more than one million already
sold, Medicus is the most successful swing training aid in
the
history of golf.
At any given point during the golf
swing, Medicus will “break” when the club is either off plane or swung with poor
tempo, but stays intact during a solid golf swing. Because it’s a real golf
club, as well as a training aid, golfers can actually hit balls with Medicus, a
distinct advantage over most other golf training aids.
The new 460 cc Medicus driver is so
easy to hit, golfers will be much more enthusiastic in their practice sessions
with even greater immediate positive feedback than before.
$199
www.medicustrainer.com
ESoles
Golf shoes are part of your equipment
and comfortable golf shoes make the game easier mentally and physically.
Orthotics, customized shoe inserts, go a long way to ensuring that you have the
most comfort in your chosen shoes. Ortothic manufacturers are as plentiful as
shoe brands yet one company; eSoles, is the most sophisticated and the top
experts in this field.
eSoles Golf footbeds are designed to
align the body, enhance balance and increase swing consistency. The eSoles
custom footbed will align, support, and stabilize your foot in your footwear of
your choice. The foot and body alignment ensures that many of the balance and
consistency variables are addressed allowing the golfer to focus on form and
power.
Do yourself and your feet a huge
favor and invest in a pair of eSoles.
www.esoles.com
TaylorMade’s Targa Tour Glove is constructed with AAA micro-perforated
leather and a performance moisture wicking fabric that allows ventilation to the
entire hand.
The glove is extremely comfortable and very
stylish and is the only glove on Tour that offers 360-ventilation.
$14.99
www.tmaxgear.com
Sun Mountain ClubGlider Travel Bag
Sun Mountain licensed the wheel
technology from one of the non-winning contestants on the Golf Channel’s
“Fore
Inventors Only” show and now has a winner themselves!
This bag will greatly enhance the
life of every golfer who is tired of schlepping a golf bag around airports sans
wheels.
The travel bag offers all the
protection and storage space of a traditional golf bag whose design simply
eliminates heavy lifting and bending.
With easy, extendable legs and wheels
the ClubGlider can also support additional luggage, making your travel
experience that much more enjoyable.
ClubGlider includes heavy-duty
two-way zippers, thick foam padding, two dual entry storage pockets, internal
cinch straps, ballistic fabric, vinyl-reinforced wear areas, and a lift assist
handle.
$299.99
www.theclubglider.com
Aldila DVS shaft – WOW!
What a wonderful feeling one gets
using this shaft. Made for use in woods and hybrids, the solid feel and
innovative, responsive tip design generates extra kick at impact – along with
controlled spin and a higher launch angle.
Using Aldila’s Next-Generation Micro
Laminate Technology, the DVS, especially in the 55 and 60-gram weights, is
stabilized by a unique flex profile and very low torque that translates into
maximum distance. You can feel the power!
Aldila’s new DVS shaft is going to be
one of the most desired shafts this year.
$199.99
www.aldila.com
Clicgear’s new and updated
model has made this pushcart the most popular seller in this field. Folding into
just 24-by-15-by-13 inches, it is small enough to fit into your trunk or storage
locker and hardly be visible.
The cart is made of aircraft-grade
aluminum, has a full-size console tray to hold balls, tees, car keys and cell
phones, plus a useful folding beverage holder.
Its easy rolling pneumatic tires,
give it a smooth ride and the cart has an easy-to-use positive lock handbrake.
An umbrella holder, towel hook with a Velcro strap are additional items included
with the cart.
$239
www.clicgear.com
Alias
Footwear.
I discovered
these shoes at the Show a few years ago. They are simply, without doubt, the
most comfortable and widest fitting golf shoe. They look athletic, very hip,
need no break-in period and come in a variety of tasteful styles and color
combinations.
It’s a great shoe for seniors and the
new, leather, “Limo” model is classy and VERY comfortable.
$125
www.aliasfootwear.com
Cutter & Buck DryTec Luxe Dimension Polo Shirts.
Finally C&B
is back to their original quality and upgraded styling and design they were best
known for a few years ago.
The CB DryTec Luxe Dimension Polo, in
16 colors, part of the CB ProTec line of performance fabrics, incorporates
luxury with moisture management capabilities that make the wearer look fresh,
both on and off the course, and most importantly, the shirt feels and wears
great.
www.cutterbuck.com
The Ogio Exodus bag is
designed for serious outings. The quality made Exodus bag has two insulated
pouches to keep beverages cold (or hot) from the first tee to the last. The
bag’s new 10” wedge top can accommodate all the popular hybrid clubs; ten
pockets include special storage for valuables in a fleece-lined space; and an
innovative “Isolation Chamber” buffers wet gear from dry.
Many other benefits and features of
the Exodus are: places for the dedicated storage for divot tools, umbrellas,
towels, tees, gloves, and of course … cigars.
www.ogio.com
Lija Ladies Wear.
Lija becomes
more popular each year and for 2008 their product line is as good as any other
major name.
Twill Horizon Jacket: This jacket, in
strawberry and navy, closes the gap between fashion and outerwear! It’s fully
lined with lightweight cotton and features two front zipper pockets and two
chest pockets.
$160
Twill Venture Knee Short, shown in
the picture, is offered in strawberry, white and navy, featuring a lightweight
fabric, combined with a sleek fit, making them a must have. A side buckle on the
waist and rivets on the two front pockets showcase Lija’s attention to detail.
$110
Mesh Showboat Cardigan. The cardigan,
as shown in the photo, is available in lollipop and navy, and is made from a
delicate textured knit. It exudes a vintage sportswear look, and features
contrast color stripes on the cuffs and button placket, as well as on the left
chest pocket.
$140
A Nuvo S/S Meridian Polo is also
available in strawberry, white and mist. This classic polo is made from a
fashion-forward, eco-friendly material with moisture-wicking, quick-drying and
anti-microbial properties to help you feel as fresh on the 18th hole as the
first.
$80
www.lijastyle.com
ECCO Flexor Two-Stripe Golf Shoes
This is one of the best brands in the
golf show domain. Tour players rave about ECCO’s shoes and many use the shoes
without remuneration. That’s always the sign of an excellent product in itself.
All ECCO designs blend a network of built-in technologies to create the ideal
platform for the perfect swing. Principal among these is a direct-injected, PU-constructed
midsole/outsole.
ECCO uses a unique process, which
allows for the creation of a one-piece shoe construction, which ensures
unrivaled durability, flexibility, lightness and weather resistance.
All ECCO shoes provide a superior
level of cushioning and comfort that does not break down over time, unlike
commonly used materials such as air, rubber and EVA foam.
$160
www.eccousa.com
Ahead Clothing
The company’s new X-Cap was causing
quite a stir. It features retractable eyeglass holders to ensure you know where
your glasses are at all times.
Their Authentics line features four
performance tops: CoolMax FX, Hybridwear, Quick Dry Performance and mercerized
performance polos. The hallmark of AHEAD’s Authentic line is its ability to
coordinate easily with the golfer’s basic wardrobe of khaki, navy and black.
The Kate Lord line of apparel focuses
on high performance fabrics throughout, along with a wide selection of styles
and color.
www.aheadweb.com
Ashworth
Ashworth’s “Technical Performance”
line includes new fabrics and innovative blends that are combinations of pima
cotton and polyester that breath, wick moisture, are lightweight and extremely
comfortable.
Ashworth has added a “specialized
“innosoft” finish that gives their EZ Tech Hi-Def 100 percent luxury cotton a
lustrous and luxurious feel that is easy to care for and doesn’t wrinkle. This
lightweight cotton has a special no-roll collar and is geared for a more refined
and classic look.
www.ashworthinc.com
adidas TOUR360 LTD
The TOUR360 LTD melds advanced
technologies with luxurious materials, to create an entirely new category of
golf shoe. Key to what separates it from competitive footwear is THiN-Tech, a
revolutionary new low-profile shoe construction that brings the golfer closer to
the turf for improved feedback, feel and stability to promote better
ball-striking.
THiN-Tech incorporates a one-piece
TPU sole that positions the foot closer to the ground. That creates a remarkably
solid, responsive and stable shoe that makes hitting a golf ball a more tactile
experience. It also lowers the athlete’s center of gravity to promote increased
stability, and channels feedback from the ground more efficiently to promote
improved footwork. That helps the athlete hit the ball more solidly, more often.
The TOUR360 LTD also offers the
stabilizing benefits that athletes expect from adidas Golf’s proprietary 360WRAP
support system, a visible technology that encircles the foot to deliver a
customized fit while increasing stability and leverage. Additional features
include the POWERBAND CHASSIS with 10-cleat configuration for enhanced grip, 3D
FIT FOAM™ sock liner for added support and comfort.
$250
www.adidasgolf.com
Overall, two definitive conclusions
can be derived from the Show experience. Golf is alive and well and poised to
improve over the next few years. The golfer has numerous options in every golf
product category and one needs to take the opportunity to explore, test, and
take advantage of the technology now available – it will enhance your enjoyment
and skill level in the game of golf.
*Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers
Association of America. He is a member of the Golf Writers Association of
America, the California Golf Writers Association, and serves both as a
Consultant and Mediator to the golf industry. He is also the author of numerous
books, including “333 Best Web Sites for Golfers” and his current book, “How to
Build Business Relationships Through Golf” is in the Top Ten Golf Business
Book’s best seller list.
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